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Alternatively, a strategic business unit may be primarily a marketing team that shares administrative and operational functions with the rest of an organization. Typically, a strategic business unit operates as a separate unit, but it is also an important part of the company. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis, portfolio diagram), a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines. Strategic Business Unit Defined. It reports to the headquarters about its operational status. Strategic Business Units Definition. This helps the company allocate resources; brand marketing, product management, strategic management, and portfolio analysis can use it as an analytical tool. A strategic business unit, popularly known as SBU, is a fully-functional unit of a business that has its own vision and direction. A manager who is accountable for strategic planning, profitability and performance of the division. The BCG matrix (aka B.C.G. A Strategic Business Unit (SBU) is a basic organisational unit for which it is meaningful to formulate a separate competitive strategy (Grant, 2002). A strategic business unit is a fully functional and distinct unit of a … A strategic business unit is a division or team of a company that is responsible for its own strategy and bottom line. Typically the SBU is a business providing a single product or a number of closely related products that serve a well-defined product-market combination and compete with a well-defined set of competitors. In some cases, they are run as a completely separate business. Own set of competitors. Characteristics of Strategic Business Unit Separate business or a grouping of similar businesses, offering scope for autonomous planning.